None ever said that being a freelancer was easy. Once you create a profile on a freelance site, you’ll have to apply for jobs, compete with other freelancers and try to land new customers. This is something that freelancers have to do regularly.
Employers analyze the profiles of freelancers carefully. That’s why it’s incredibly important for you to get serious about your freelance profile. As a freelancer, you need to do everything possible to make your profile stand out from the crowd and allow you to land new jobs.
What should a successful freelancer’s profile look like? In fact, there are many things that you need to consider. You should aim to create a profile that will leave a positive impression on employers and positively affect their decisions.
Upload a Photo to Your Profile
Initially, you have to upload a photo to your freelancer’s profile. Some freelancers don’t upload photos to freelance sites. However, it’s a big mistake. The reality is, employers hire freelancers with photos more frequently than freelancers without photos.
Running a freelance business is all about connections. Actually, a freelancer starts communicating with an employer after he/she has submitted an application to a job. And of course, an employer would like to see the freelancer’s face.
It makes a lot of sense to add the best photo to your freelancer’s profile. That means that your freelancer’s profile will stand out and increase your chance of getting a job.
Provide an Overview Description
The overview description allows freelancers to send a message to employers. As you probably know, no one likes to read long texts. That’s the reason why your message has to be short and descriptive.
A freelancer should briefly explain to employers why they should hire him/her. Outline the benefits that an employer can get if he/she decides to use your services. You should describe how you make a difference as a freelancer.
Let’s say that you provide content writing services. In this case, you should say that you create original content only and don’t do any copy paste methods. So, a client will have an understanding of how he/she can benefit from hiring you.
Or, maybe, you are a freelancer who specializes in SEO link building. If this is the case, you can say that you build links in a natural way. You can also point out that you attract links from relevant sites only and get permanent backlinks for a website.
And of course, you shouldn’t forget about the keywords. The fact is that clients often search for workers on freelance sites. That’s why you should always write an overview description with SEO in mind.
If you optimize your overview description properly, you will make it easy for employers to find you on a freelance site. The more people view your profile on a freelance site, the more jobs you will win and you will have more clients.
Showcase Your Portfolio
Employers are usually very selective when it comes to hiring freelancers for their projects. Clients usually aim to hire freelancers, who have experience in doing similar projects.
The vast majority of clients choose to take a closer look at a freelancer’s portfolio before hiring them. They analyze the freelancer’s samples of work carefully before making a decision to hire the freelancer or not.
You’ll make your profile stand out to employers if you add a portfolio with the samples of work to it. Some sites allow freelancers to add images of the projects available in their portfolio. Images will help freelancers attract attention of employers to the portfolio pieces.
Add Skills to Your Freelancer Profile
Employers aim to hire freelancers with the right skill set. That’s why you have to add relevant skills to your freelancer’s profile. The more skills a freelancer is good at – the better!
Do you work as a freelance content writer? If so, you should add such skills as blog content writing, article writing as well as creative writing to your freelancer’s profile. All these skills are relevant to what you do as a content writer. You can also add skills like WordPress, social media posting to your profile on a freelance site.
Let’s say that you provide SEO services. If this is the case, you should add skills like keyword research, on-site optimization and link building to your freelance profile.
It goes without saying that adding skills to the profile contributes greatly to freelancer’s success. A client will hire you if he/she finds that you have all the necessary skills for a project.
Get a Lot of Positive Customer Reviews
Customers always pay close attention to the customer reviews section when hiring freelancers. You chances to win a well-paid job will increase significantly if you have a lot of good customer reviews.
When working on freelancer’s site, you should do your best to establish a good reputation in the market. Customer satisfaction has to be the number one priority for every freelancer. So, you should do every single thing possible to make your customers happy with your work quality.
Let’s say that a client sees that you’ve done a great job for him/her. If this is the case, a client will leave a good review about a freelancer and recommend him/her to others. It goes without saying that a profile with good customer reviews will stand out from the crowd and help a freelancer win more jobs.
It’s pretty clear that a freelancer should aim to get as many positive customer reviews as possible. On the other hand, a freelancer has to avoid getting negative reviews.
When a client is not happy with freelancer’s quality of work, it’s necessary to do the edits for free. Oftentimes, this helps turn an unhappy client into a happy one. If you can’t exceed client’s expectations, then it would be better to provide an unhappy client with a refund. A happy client has to be the top priority for a freelancer!
Do you want to start working as a freelancer? Make your profile stand out to employers at Taskenator freelance site! Run a freelance business successfully and win more jobs online!