Freelancing tips to help you succeed
A lot of people would like to work independently today. So, they want to become freelancers. They choose to create profiles at freelance sites and start offering their services.
Freelance work has many great benefits. Being a freelancer means freedom and flexibility. The reality is, freelancers have no boss and they have a flexible work schedule.
In other words, freelancers can work whenever they want. Freelancers select the jobs and submit their applications only to the projects that they like.
On the other hand, freelance work can be challenging. Freelancers have to make many important decisions during the work process.
If you would like to be a successful freelancer, then you should be able to think the way employers do. You need to know what things to look for when hiring freelancers.
Today, we’ll explain what makes a freelancer successful. We’ll also provide you with the tips that freelancers have to follow in order to win more jobs, land more customers and run a business successfully.
So, let’s get started.
What Do Employers Look for When Hiring Freelancers?
After a job has been created on a freelance site, freelancers start submitting their applications. Each freelancer tries their best to win a project.
Employers wait some time for applications and then start shortlisting candidates and picking the right freelancers for their projects.
When searching for a freelancer, employers usually pay a close attention to the following things:
· Cover letter
Now, you have an understanding of how freelancers are hired for the jobs. And of course, a freelancer should aim to be good at each of these important aspects.
If a freelancer works on these aspects, he/she will increase the chance of winning well-paid jobs significantly.
Freelancers Have to Advertise their Services Effectively
Once you register at a freelance site, you’ll get access to available jobs. Now, you can start applying for the jobs and try to land new clients for your freelance business.
However, you have to be very selective, when it comes to submitting the applications to the jobs. Always read the description of a job carefully before submitting an application. Apply only for those jobs that meet your requirements.
Freelancers Have to Create an Impressive Cover Letter
The communication between a freelancer and a client begins after the application to a job has been submitted. An employer will read cover letters and make the conclusions about the freelancers who submitted them.
That’s why it’s so important for a freelancer to create a cover letter and make a good first impression with a client.
A letter has to contain detailed information about your services and your benefits. On the other hand, a cover letter doesn’t have to be very long. So, focus on the most important aspects only.
Freelancers Have to Communicate with Clients in an Efficient Way
The success of your cooperation depends a lot on the way you communicate with clients. You have to communicate with clients successfully before, during and after the work process.
Freelancers Have to Improve their Skills Regularly
It’s incredibly important for freelancers to have the desire for perfection. You have to be a real expert in your field of service. As a freelancer, you should constantly work on your skills and try to improve the quality of your work.
Freelancers Have to Build a Good Portfolio
The vast majority of business owners choose to take a closer look at the freelancer’s portfolio and analyze the work samples carefully before hiring a freelancer.
When hiring freelancers, employers often give a preference to the individuals with a large portfolio.
That’s the reason why as a freelancer, you should constantly work on your portfolio. Update your portfolio and add new samples to it on a regular basis. Try to show the best samples of your work to potential clients.
Freelancers Have to Develop a Strong Reputation in the Market
Customer satisfaction has to be the number one priority for a successful freelancer. In other words, freelancers should always do every single thing possible to make clients happy with their work and get positive reviews.
Let’s say that a client is not happy with your work for some reason. Don’t fall into despair. Propose to the client to make edits for free. Try to understand why things went wrong with a project and what exactly makes a client unhappy.
After that, you have to do your best to provide an effective solution to the client’s issues. Oftentimes, such a strategy works and helps freelancers turn unhappy clients into happy ones. Happy clients will leave good reviews that will positively affect your online reputation and freelance business success.
Freelancers Have to Identify the Appropriate Pricing Strategy
No one wants to pay more. Actually, the same can be said about the employers, who choose to hire talent on freelance sites.
It’s crucial for freelancers to set the right price for their services. The service shouldn’t be priced either too low or too high.
Analyze the market carefully before you start offering freelance services. This will help you create the right pricing policy for your freelance business.
Freelancers Should Aim to Establish Long Lasting Relationships with Customers
When doing a freelance business, you should aim to have a steady workflow and avoid downtimes. If you work with one-time projects, then you have to spend a lot of time on job search.
On the other hand, things will go easier if you have permanent clients who provide you with work regularly. So, winning repeat clients or permanent clients has to be one of the top priorities for every freelancer.
It’s pretty easy to lose a permanent client. On the other hand, winning permanent clients or permanent clients can be hard. It may take you too much time to find the clients, who will provide you with too much work.
As a freelancer, you should provide your permanent and repeat clients with additional advantages and bonuses. For example, it makes a lot of sense to offer discounts to the permanent clients and repeat clients. By doing so, you’ll motivate your customers to buy more services from you in the future.
Freelancers Should Work with Several Clients
Of course, it’s pretty easy to work only with one client. However, you may have a downtime if your client stops providing you with work one day.
Obviously, the lack of work is a big problem for a freelancer. That’s why it’s so important for a freelancer to have a plan B.
As the saying goes, "don’t put all your eggs in one basket". It would be better to diversify a freelance work strategy and cooperate with several clients.
Don’t Take Too Many Jobs
A freelancer shouldn’t take too many jobs for obvious reasons.
1. First, you may find it difficult to meet the deadlines if you have a lot of work to do.
2. Second, you will get tired if you overload yourself and, of course, this will negatively affect the quality of your work.
A freelancer should realize how much work he/she is capable to do weekly. Stick to your plan when advertising your freelance services.
Don’t take more work than you can do and avoid overloading yourself. Pause your advertising campaign until your work load decreases.
Taskenator is the right place for freelancers to find jobs online. Plus, you can use our freelance site to find the right people for your project and get the work done in the best possible way!