A lot of people want to work as freelance writers these days. Being a freelance writer has many great benefits.
More and more business owners choose to update their sites with fresh content. That’s the reason why the demand for content writing services is so high these days. Freelance writers have a lot of work to do.
Another big advantage is that work as a freelance writer gives you independence. If you work as a freelance writer, then you will have a flexible schedule. You can work from home.
But most importantly, you’ll be able to earn great income if you work hard.
On the other hand, working as a freelance writer is not easy. You have to overcome a lot of challenges on your way to success.
When hiring freelance writers, employers usually take into consideration three main factors:
1. Freelancer’s portfolio
2. Customer reviews
3. Service price
And of course, a freelancer has to work on each of these aspects to sell content writing services successfully. In today’s post, we’ll provide the tips that you need to follow to become a successful freelance writer.
1) Start Offering Content Writing Services at a Lower Rate
Taking the first steps in freelance writing can be hard. Once you register at a freelance site and start offering content writing services, you’ll have to compete with highly experienced freelancers with a good reputation.
Many freelance writers find it difficult to start a career and provide content writing services because their prices are too high. If you don’t have any reviews on a freelance site, then a client is likely to hire your competitors who have plenty of good reviews.
The only way for new freelance writers to land new clients is to provide their services at a lower price. If you do a great job for a client, he/she would be happy to leave a good feedback about you on the freelance site. Such a review will contribute to your success.
Things will go smoothly if you already have a few positive feedbacks on a freelance site. With positive customer reviews, you’ll find it a lot easier to land new clients, take well-paid jobs and earn good money as a freelance writer.
2) Build a Good Reputation on a Freelance Site
Customer reviews have a huge impact on client’s decision. Business owners choose to hire freelance writers with lots of positive reviews. On the other hand, entrepreneurs avoid hiring freelancers with negative reviews.
A freelance writer has to do every single thing possible to make a client happy with his/her work. Let’s say that a client asks a writer for a revision. In this case, a freelance writer should do edits for free.
When applying for jobs, a freelance writer has to check client’s feedbacks. Pay close attention to reviews that a client gets on a freelance site. Also, you should analyze reviews that a customer has left on other freelancers.
Obviously, freelance writers should avoid dealing with negative business owners. Ideally, it would be better to deal with the customers, who have positive reviews and leave positive reviews about other freelancers.
3) Add Writing Samples to Your Portfolio on a Freelance Site
The success of a freelance writer depends a lot on his/her portfolio. You’ll find it easy to sell your content writing services if you have a rich portfolio on a freelance site.
A portfolio is something that a freelance writer has to work on regularly. The vast majority of clients prefer to take a look at freelancer’s portfolio before hiring a freelance writer.
It’s pretty easy to land a new client if you have a similar piece of content in your freelance writer’s portfolio.
When a client publishes a new piece of content on a website, you should add it to your portfolio on your freelance site. The more pieces of content your freelance writer’s portfolio has – the better!
4) Develop Your Content Writing Skill and Try to Improve Your Work Quality
Learning content writing is a journey that never ends. A freelance writer can develop his/her content writing skills in a number of different ways. There are different types of content. These include:
· blog content
· web page content
· content for geo-targeted landing pages
· product descriptions
One of the best ways to develop content writing skills is to analyze the work samples of other successful writers. Pay close attention to how the content is optimized for SEO, what structure pieces of content have, writing style, etc.
5) Create the Right Pricing Policy
It’s crucial for a freelance writer to have the right pricing policy. If you offer content writing services at a high price, you will find it difficult to land new customers.
On the other hand, you will earn less money if you offer your content writing services at a low price. So, it’s necessary to find the golden mean and set the optimal pricing for maximum profitability.
6) Don’t Overload Yourself
A freelance writer has to protect himself/herself from overload. If you get too much work, you will find it difficult to handle all the tasks and meet the deadlines. So, don’t get more work than you can do.
Initially, you have to decide how much work you are ready to do weekly or monthly. If you see that work load increases, stop applying for jobs. You can also make your freelance writer’s profile private or set the status "not available for work".
7) A Freelance Writer Should be Able to Help Clients with Other Tasks
Sometimes, clients ask freelance writers to do more than content writing. So, it’s incredibly important for a writer to develop the additional skills.
It makes a lot of sense for a freelance writer to learn content management systems such as WordPress, Joomla and some others. So, you’ll be able to publish your content on client’s sites and make his/her life easier.
Business owners often ask freelance writers to create SEO friendly content. That’s why it would be better for a freelance writer to learn keyword research and on-site optimization skills. Such freelancers can provide solutions to client’s content writing and SEO needs.
Some clients want to share their content on social media platforms. A freelance writer should learn the Hootsuite tool to be able to help clients with their social media marketing needs.
Are you thinking about starting out as a freelance writer? Taskenator is the right place to search for freelance content writing jobs! Register at our freelance site to start offering content writing services today!